I like FineWoven and I don’t care who knows it

I can see you. All of you. Ready to jump all over me for this piece. I say to you, bring it on.

When Apple held its “Wonderlust” event, in addition to unveiling the iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, and Airpods Pro 2 with USB-C, it also took some time during the event to talk about its progress on Apple 2030. For anyone who watched the event, you definitely couldn’t have missed the short film in which Tim Cook and the team had to report the company’s environmental progress to Mother Nature, played by Octavia Spencer. It was a creative way to report on the company’s progress for its ambitious goal of becoming completely carbon-neutral across its entire business by the end of the decade.


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