Apple TV Plus is growing, but it’s still not as popular as its rivals

Just weeks after an entertainment expert claimed “no one is watching Apple TV”, it appears the company’s streaming service is growing.

According to research from JustWatch, Apple TV Plus now has 8% of the market share, which matches Paramount+. Apple TV is up from 7% from the previous period, suggesting that, despite suggestions to the contrary, it has grown by a single per cent.

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