Pokémon GO hits $ 1 billion in 2020 and hits a new profit milestone, again.
Surprisingly, the game has seen its best calendar year to date after generating $ 1 billion in the first 10 months of 2020 alone, as previously reported. by Sensor Tower Store Intelligence
Since July 2016, the game has been rolled out steadily around the world, attracting widespread attention and more than $ 832 million in player spending by the end of that year. Spending decreased 29 percent in 2017, but has increased every year since then, and 2020 already represents his best year ever.
Players around the world have spent 11 percent more so far this year than in all of last yearand 30 percent more than in the first 10 months of 2019.
This success is due to downloads and revenue in the general mobile gaming space increasing dramatically this year due to the global COVID-19 pandemic and shutdowns. Regardless, the success of Pokémon GO remains impressive. This is primarily due to Niantic’s implementation of stay-at-home features and bonuses. At this point, most of them are gone, but others stayed as we discussed in this article.
In those months, consumers could still enjoy location-based gaming without relying on what was once part of its core functionality: walking outdoors. At the same time, some players, who practice physical distancing, are turning to gambling as a way to safely venture outdoors and stay active during this time.
In the first 10 months of 2020, Pokémon GO has been ranked the # 3 mobile game by global player spending outside of third-party Android stores, such as those in China. It ranks behind Tencent’s PUBG Mobile at No. 1 and Honor of Kings at No. 2, and above Moon Active’s Coin Master and Mixi’s Monster Strike. In that context, it is evidence that crashes have not been a barrier to the success of Pokémon GO.
To date, Pokémon GO has racked up close to $ 4.2 billion in player spending globally. The United States has proven to be the most lucrative market, with revenues reaching $ 1.5 billion, or 36.3 percent of total spending. Japan ranks second with $ 1.3 billion in revenue, or 31.3 percent, while Germany ranks third with $ 238.6 million, or 5.7 percent.
Google Play accounts for the majority of the title’s revenue, generating more than $ 2.2 billion, or 53.4 percent of the total. Meanwhile, the App Store accounts for $ 1.9 billion, or 46.6 percent.
When it comes to downloads, Pokémon GO has generated nearly 600 million unique installs worldwide to date. The United States ranks first in downloads, accumulating 109 million installs, or 18.2 percent of the total. Meanwhile, Brazil has amassed 65.2 million downloads, or about 11 percent, and Mexico ranks third with 37.3 million, or 6.2 percent.
As with player spending, Google Play accounts for the majority of downloads, garnering about 466 million installs, or 78 percent. Meanwhile, the App Store accounts for roughly 132 million downloads, or 22 percent.
With two months to go until 2020, the fact that Pokémon GO reaches a billion dollars in 2020 makes us think that Niantic is going in the right direction. The fact that it is also the # 3 mobile game for player spending so far this year is evidence of the power of consistent updates, engaging events, keeping an eye on factors that could affect game performance, and acting quickly to keep on top. In some ways.
This virus appeared out of nowhere and surprised us. Therefore, being an application that moves mainly abroad, Pokémon GO shouldn’t have been successful in 2020, but its endurance should be a lesson to all developers in space. Niantic made the right decision by implementing a “stay at home” mode, completely changing the business model of the game to be accessible to players around the world during the lockdown.
The quarantine is not over in some countries, and this COVID thing is far from over. So, always remember that if you are allowed out, STAY SAFE! Please respect all measures and protocols so that we can beat this once and for all and start playing in public spaces again.