People aren’t buying Macs as the 15-inch MacBook Air and M3 chips loom large

It hasn’t been a good start to 2023 for Apple and the Mac, it would seem. Reports claim that despite the company now selling the best Macs it has ever built, people just aren’t buying them.

In fact, that report claims that Mac sales were so poor at the beginning of 2023 that Apple told its chipmaker not to actually make any more chips. They weren’t needed. The M2 was on hiatus, although things are reportedly finally started to move again.


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