I never really thought I’d type the words Gucci and The North Face in the Pokémon GO Hub, but here we are. Gucci Official Twitter Account Released an image hinting at an upcoming collaboration between Pokémon GO, Gucci, and The North Face.
Before continuing, we want you to know that this is not a hoax or a joke, as the official Pokémon GO Twitter account. Retweeted Gucci’s tweet with the iconic 👀 emoji.
Yes, this is happening and it is real. We will receive Gucci items in Pokémon GO. Let’s unpack all this.
What is The North Face x Gucci collaboration?
From what I can gather, and I’m not an expert on Gucci or North Face by any means, Gucci partnered with The North Face to create a series of jackets, backpacks, boots, and caps.
The entire association is promoting itself through #TheNortFacexGucci hashtag, and the designs are heavily inspired by the original designs of The North Face from the 70s. Official Gucci website has a history section that highlights the entire design line.
I actually love the video (Credence Clearwater Revival ‘Bad Moon Rising!) And all the 70s hippie vibe, but the clothes, not so much. Both Gucci and The North Face are very expensive brands, and these days and in the Corona era, it’s hard to justify buying something like this.
Gucci’s collaboration with The North Face has apparently sparked strong reactions in the fashion community. With websites like Highsnobiety praising it, we hardly think it’s aimed at price-conscious buyers. Don He mentioned that this is an expensive collaboration and that it debuts in China.
– The North Face (@thenorthface) December 22, 2020
How is Pokémon GO related to this?
We guessed that Pokémon GO’s outdoor play and trend to introduce vibrant clothing seemed like a good idea for a cross-promotion between the two companies.
I guess somewhere deep in Gucci’s underground lair, an executive raised his fist high and proclaimed: “Let’s do something with Pokémon GO, his clothes are crazy anyway!” Well, or something less romantic happened on a Zoom call between the two companies.
Whatever the case, this tweet is what we got so far:
– gucci (@gucci) December 23, 2020
I hope so The North Face x Gucci Line It will be introduced as in-store apparel as soon as 2021 begins. There has been no official news from Niantic yet, but they have acknowledged the campaign on Twitter.
Keep an eye out for updates and keep your wallets closed if this ends up costing $ 20 for an in-game backpack.