Apple Reality Pro VR headset won’t replace Meta Quest — it’s coming to replace your whole computer instead

Apple is set to enter a whole new product category with its upcoming Reality Pro headset. The mixed-reality headset has been detailed across several leaks and rumors over the last few months. It’s the first time in a while that Apple is entering a new product segment, and that’s what makes it so interesting.

However, I think most of us have been looking at this launch the wrong way. The Apple Reality Pro VR headset isn’t trying to disrupt an existing industry, but it’s instead aiming to create a whole new niche for itself. The Apple Reality Pro VR headset won’t replace Meta Quest — it’s coming to replace your whole computer instead.

Apple’s lofty VR plans: playing the long game

Tim Cook Apple Watch launch 2015

(Image credit: Bloomberg via Getty Images)

Apple isn’t a stranger to entering — and revolutionizing — existing product markets. We’ve seen the company do this time and again, whether that’s changing the face of MP3 players with the iPod or wiping the then-dominant BlackBerry off the face of the Earth with iPhone. Apple tends to wait until it is confident about delivering a product that it believes is the best in the world. That doesn’t mean that it always delivers a fully complete product from the get-go, but it has been good at adapting the product and playing the long game.

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